T. Thomas Fortune Cultural Center

A National Historic Landmark in Red Bank, NJ! T. Thomas Fortune was a pioneering civil rights activist, orator, editor and trailblazer. Fortune Forward is a publication within the center, that showcases everything from jazz to history.

Challenge

The T. Thomas Fortune Cultural Center stands as a living testament to history that too often risks being overlooked or erased. Our challenge is to build a brand identity that not only preserves and honors this rich legacy but also amplifies the cultural events and community impact the center continues to provide.

Insight

Success

Brand Identity

Content Strategy
Content Writing
Outsourcing Production
Digital Advertising Assets
News Letter Writing

Creative Direction

The Center is not just a museum of the past, but aims to be a living space for education, social justice, arts, community dialogue, and cultural preservation. It connects the historical legacy of Fortune and the Black press with contemporary issues.

Solution

The goal is to educate by sharing the history of T. Thomas Fortune along with overlooked local Black heritage. We aim to engage by sparking dialogue through cultural events, exhibits, and community stories. Finally, we work to activate our audience by driving attendance, memberships, donations, partnerships, and advocacy.